August 6, 2026

Kajabi SEO: The Complete Guide for Course Creators (2026)

Kajabi is excellent at selling courses and surprisingly quiet about helping people find them. There’s no built-in SEO assistant, no warnings when you skip a meta description, and no equivalent of the Yoast or RankMath plugins WordPress creators have leaned on for a decade.

The result, measured: when we audited 102 live Kajabi sites with a 26-check engine, the average score was 75/100 — a C. Not broken, but leaking rankings on every page. More telling than the average was the pattern: almost every site failed in the same handful of places.

This guide walks through those places, in order of impact.

1. Set a real H1 (37% of sites don’t have one)

The H1 is the single clearest on-page statement of what a page is about, and more than a third of Kajabi sites don’t have one. The usual cause isn’t neglect — it’s that the visually big headline in the Kajabi editor was never set to Heading 1. It looks like a headline to humans and like ordinary text to Google.

Fix: select your main headline block in the Kajabi editor and set its style to Heading 1. One H1 per page, containing the phrase you want the page to rank for.

2. Write your title and meta description like ad copy

Your page title and meta description are the only two lines of copy Google shows searchers before they decide whether to click you or a competitor. Keep titles between 30 and 60 characters so they aren’t cut off, put your target keyword near the front, and write the meta description as a one-sentence pitch for clicking.

In Kajabi, both live under the page’s SEO settings. In our audit, missing meta descriptions were routine — including on sites with real audiences and traffic. That’s the encouraging part: your competition is skipping the easy wins too.

3. Add alt text to your images (67% of sites have gaps)

Two thirds of audited sites had images missing alt text — in some cases 17 of 19 images on a single page. Alt text feeds Google’s understanding of the page, earns image-search traffic, and is an accessibility requirement besides.

Fix: in the Kajabi editor, click each image and add alt text that describes it naturally. Mention your keyword once where it’s honest to do so, and never stuff it.

4. Use headings like an outline

A common Kajabi pattern: H2 jumps straight to H4 because a smaller heading “looked right.” Heading levels are structure, not styling — Google reads them as the outline of your argument. Use H1 once, H2 for sections, H3 inside those sections, and pick sizes with the editor’s styling controls rather than by switching heading levels.

5. Get visible to AI search (this is the open goal)

The biggest finding in our audit wasn’t about Google at all. 100 of 102 sites had no llms.txt file, and 91% shipped no structured data. Meanwhile your prospective students increasingly ask ChatGPT and Perplexity for course recommendations — and those assistants can only recommend businesses they can read and understand.

Three moves cover it:

• Check your robots.txt isn’t blocking AI crawlers like GPTBot, ClaudeBot, and PerplexityBot. Some sites block them without ever having chosen to.
• Add an llms.txt — a plain-text file describing who you are, who you help, and your key pages. Almost nobody in the Kajabi ecosystem has one, so early adopters stand out disproportionately.
• Add structured data (JSON-LD) so both Google and AI models can parse what you offer.

The fastest way to work through all of this

You could check the 26 things that matter by hand, page by page. Or you can install the free CourseFound Chrome extension, open any page on your Kajabi site, and get a scored A–F report where every failed check comes with instructions written for the Kajabi editor specifically.

The average site scores 75. Find out where yours lands — and which of these five fixes it needs first.